NIKE
‘GET OUT HERE’ CAMPAIGN
BY MARISSA TOZZI
Nike’s new “Snow Day” campaign — dubbed #GetOutHere, inspires athletes to do just that. Nike’s knocking on everyone’s doors for a day full of sweet nostalgia and pure fun, encouraging athletes of all types to get outside and spend the snow day like the ones of their youth.
Featuring a renowned ensemble of some of the biggest names in sports, this campaign unveils an all-star cast including Patriots tight end Rob Gronkowski, New York Giants wide receiver Odell Beckham Jr., Tampa Bay Lightening Captain Steven Stamkos, professional soccer player and Olympic Gold Metalist Sydney Leroux and more.
The campaign highlights Nike key products’ such as the Nike Therma-Sphere Max and Nike AeroReact - temperature-regulating solutions for your coldest winter days. Nike also announced that their website can now filter searches by weather conditions such as Freezing, Cold, Cool, and Dark. Looks like these 21 pro-athletes are all set to endure the cold!
Being snowed in may have brought this talented squad together, but a relaxing snow day is the last thing these guys are having. Friendships are soon a thing of the past, as these natural-born competitors step out onto the field for an intense game of — what else? Tackle football.
Nike’s Get Out Here Challenge yields the ultimate competitor. A testament to the world’s top-shelf athletes whose zealous nature prompts an inspiring amount of adrenaline. The campaign acts as another motivating force for athletes everywhere — to train their hearts out, and to #GetOutHere — even in the dead of winter.